Your Navigator in the Food Transition
About
With Food & Comms, my one-man agency, I help companies and organizations accelerate and navigate the food transition while assisting them in crafting compelling communications about it.
My personal mission is to contribute to future-proofing the food system. I aim to offer my expertise in food system dynamics, public affairs, and communications to those who share similar ambitions.
-Jukka
Services
Food
Public Affairs
The ways we produce and consume food require systemic change. I assist companies and organizations in their advocacy efforts to contribute to this change for example by conducting surveys and studies, and communicating the needs and suggestions to policymakers and other stakeholders.
Insights
In the wake of rapidly developing food technology and changing eating habits, old paradigms no longer hold. I interpret this revolutionary era to make sense of the shifts for example in consumer and business practices.
Comms
Strategic Communications
Communications shouldn’t be just about delivering the message; it’s about supporting the organization in achieving its strategic goals. I align the company narrative to serve strategic needs, whether it’s customer acquisition, sales, funding, public image, or business exit.
Content Creation
I offer a comprehensive communications toolbox from copywriting to visual design providing you a neat oneshop stop to fulfill your everyday communications needs.
References
Food
Plant Based Foods Finland
As the Executive Director of Plant Based Foods Finland, I lead efforts to accelerate the growth and impact of the Finnish plant-based food industry. The association advocates for policymaking, fosters collaboration among industry stakeholders, and drives initiatives to make plant-based foods a central part of Finland’s food landscape.
WWF Finland
I had the opportunity to listen to and learn from a diverse group of industry experts during the project aimed at identifying development needs for the plant-based foods value chain in Finland. The project was funded by companies.
Summary in English
Full report in Finnish
Tasks:
• Conducting individual and focus group interviews
• Thoroughly researching international benchmarks and other background sources
• Analyzing the data and synthesizing the findings
• Writing the study report
Highlight:
Presenting the study findings to members of Parliament at an event organized by the Parliament’s Plant-Based Network.
Pre-study for an Industry Association
Self-initiated project aimed to gather insights from industry members regarding the needs and desires for an industry association. The project was funded by companies.
Tasks:
• Conducting interviews with Finnish industry members
• Implementing a quantitative survey
• Benchmarking and interviewing existing associations, both in Finland and abroad
• Synthesizing the gathered information to outline recommendations for an industry association
• Inviting industry members to discuss the findings
Highlight:
The project played a significant role in fostering industry cooperation and laying the groundwork for the establishment of Plant Based Foods Finland / Pro Vege ry.
Comms
Hailia
Hailia is a scale-up food tech company revolutionizing resource efficiency in the fish industry with technology that turns underutilized sidestreams into seafood products.
Tasks:
• Strategic communications framework
• Media relations
• Public affairs
• Social media content creation
• Visual identity
• Website layout and copywriting
• Layouts for brochures
Highlight:
The compelling company narrative has for example resulted in extensive media coverage and success in industry awards.
Green North Energy
Green North Energy is a project development company in the hydrogen industry advancing the green transition. By producing green ammonia, they get to strengthen the resilience of food production in Finland and Europe.
Tasks:
• Communications framework
• Media relations
• Website copywriting
• Ghostwriting articles
• Visual identity
• Website layout and copywriting
• Layouts for brochures
Highlight:
The compelling company narrative has for example resulted in extensive media coverage and success in industry awards.